Social Media Marketing

  • Social media marketing (SMM) uses social media and social networks—like Facebook, Twitter, and Instagram—to market products and services, engage with existing customers, and reach new ones.
  • The power of social media marketing comes from the unparalleled capacity of social media in three core marketing areas: connection, interaction, and customer data.
  • Social media marketing has transformed the way businesses are able to influence consumer behavior—from promoting content that drives engagement to extracting personal data that makes messaging resonate with users.
  • Because social media today is so ubiquitous, marketing techniques using these platforms are extremely important for businesses.

Google Ads

  • Target your ads. Targeting gives you the ability to show your ads to reach people with specific interests — namely, people who are interested in your products and services — and show them relevant ads. …
  • Control your costs. …
  • Measure your success. …
  • Manage your campaigns.
 

All the Google services you can place ads on: 

  • Google Search
  • Gmail
  • Google Shopping 
  • Google Maps
  • YouTube 
  • Google Discovery

Google Ads

  • Target your ads. Targeting gives you the ability to show your ads to reach people with specific interests — namely, people who are interested in your products and services — and show them relevant ads. …
  • Control your costs. …
  • Measure your success. …
  • Manage your campaigns.
 

All the Google services you can place ads on: 

  • Google Search
  • Gmail
  • Google Shopping 
  • Google Maps
  • YouTube 
  • Google Discovery

Search Engine Optimization 

Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.